Home Depot

Home Depot

PRoJECT TYPE

Mobile App

PLATFORM

iPhone, Android, Windows

ROLE

UX Design Lead

PROJECT OVERVIEW

The Home Depot is the world's fifth largest retailer in the world. When it comes to home improvement they are second to none. With over 25,000 SKU's they have products for every job and every situation.

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As most people know, The Home Depot stores are big and can be intimidating for the do-it-yourself home improver. Having seen tremendous success with their online storefront, Home Depot saw the opportunity to bring them together with mobile.

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I led User Experience Design (requirements, concept design workshops, design reviews, user flows, and wireframes) and managed a team of 3 UX Agency Designers and 2 UX Home Depot Designers.

Exhibit 1: Design Strategy

APPROACH

Our team embedded itself at corporate headquarters to ingest as much in-house knowledge we could about the business, stores, and audience segments. We balanced that with field research and our expertise in mobile.

Exhibit 2: Detail Screens

RESULT

Closely collaborating with many departments and key stakeholders we were able to define, design, and release one of the first major mobile commerce products of its kind.

Exhibit 3: Visual Design