Samsung
Samsung
Concept Design | Design Framework
Samsung Galaxy Edge UI
UX/UI Design Lead
Samsung was looking for an innovative UX concept for their flagship smartphones that could be presented to leadership for consideration in the next major platform release.
They engaged us to identify opportunities to make their mobile experience easy, attractive, and indispensable for the senior audience by introducing new, novel features to the platform.
I managed the overall design team that consisted of 2 UX designers and 2 UI designers. Also, I led User Experience Design that included: concept design, customer journey, personas, user flows, wireframes, design reviews, and creation of the design framework.
Utilizing a user-centered approach, our user experience team first developed a strong understanding of the targeted senior audience as well as where the market is and isn’t meeting the audience needs or desires.
Once we developed a strong model of the market and audience we corroboratively ideated with Samsung around opportunities to differentiate Samsung from the competitive landscape.
Out of ideation we will aligned with the Samsung team on a concept that we felt best achieved the goal of reaching the aging mobile population in a manner that differentiates Samsung. Our user experience team then iterated on the selected concept and created a design to communicate with leadership.
The selected concept, "Action Edge" centered around giving users a view into their tasks and routines for today & tomorrow, while learning from users’ frequent actions to deliver true predictive experience and relevant personalization.
The Action Edge is component of the Samsung Edge UI designed to provided a quick access to an evolving set of recommended tasks. It deep-links across the devices native and installed apps to surface one-touch actions that are relevant to the user at that place and time.
