AT&T Uverse

AT&T Uverse

PRoJECT TYPE

Mobile App

PLATFORM

iPhone, Android, Window

ROLE

UX/UI Design Lead

PROJECT OVERVIEW

AT&T wanted to position themselves as a leader in Media & Entertainment with a personalized multi-screen experience and deliver a cross-screen experience that truly fulfills the term ON-DEMAND.

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Our team was brought in to identify opportunities for AT&T U-verse to differentiate itself from the competitive landscape; enhance the user experience and extend the mobile digital brand of the U-verse Mobile applications.

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I was the AT&T U-verse Engagement Lead and User Experience Design Lead and my responsibilities included: 

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  • Leading the client engagement (proposal, scoping & planning, resource management, and client issue management)
  • Managing the design team - 4 UX  and 2 UI Designers
  • Leading User Experience Design (concept design workshops, design reviews, storyboarding, user flows, wireframes, prototype, user test scripts, and usability testing)
Exhibit 1: High Level Plan - Phase 2 Detail Design Sprints

APPROACH

For the initial phase, our team was responsible for creating the design direction for the next release of the U-verse Mobile Application across the iPhone, Android and Windows.

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  • Focused on a select number of "key" screens that comprise the app's core functionality in order to convey U-verse Mobile's overall visual and user experience
  • Created an annotated Platform Design Guide for each mobile OS (iPhone, Android and Windows Phone 7) that expressed the visual and user experience for the "key" screens of the U-verse Mobile application on each specific mobile platform
  • Created a Mobile Application Style guide that will form the basis for the branding and creative design for the application

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After completion of phase one, AT&T engaged our team to implement the new design direction for the next major release of the U-verse Mobile iPhone app.

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  • Built-out the detail design based on the new design as set forth in the iPhone Platform Design Guide, including detail wireframes, screens comps and assets
  • Leveraged an agile UX methodology that allowed for the early and often releases of Wireframes and Screen Comps to development in order support the U-verse product release schedule
  • Worked with AT&T Labs to conduct a Usability Test utilizing a "tap-able" prototype of app; create recommendations based upon the findings; and implement the recommendations into the design
Exhibit 2: U-verse Usability Testing Findings + Recommendations

RESULT

The end product boasted slick visuals without sacrificing the primary user goals of on-demand content management and consumption.

Exhibit 3: iPhone + Android Visual Design